Lesaffre Yeast Corporation

In 1976, SAF-Instant® Yeast was first introduced to the US and Canada. The product was manufactured in France and shipped to the United States. After the initial introduction it was realized that the product, and the market, needed a baker's perspective. Therefore, the field sales and technical team evolved, over time and through attrition, into a group with many years of experience in all aspects of the baking industry. This presentation by bakers to bakers continues today. The 1980's proved to be a great period of steady growth. In 1982, a conference was held to ask a cross-section of the baking industry what we could do to make SAF Yeast the all around best choice. Establishing these relationships and our outstanding technical team, placed SAF Yeast on the road to an even higher level of quality products and services. Key locations were established in Pennsylvania, Kentucky and California to support this growing yeast market. In 1986, to better serve the markets, one central office was established. SAF Products is still headquartered in the historic Grain Exchange Building in Minneapolis, Minnesota.

www.lesaffreyeastcorp.com & www.redstaryeast.net