ClifBar and Company started on a bike ride.  Our founder, Gary, took a bite of another energy bar and thought to himself:  "I could make a better bar than this."

Two years later, after countless hours in Mom's kitchen, the Clif Bar became a reality.  And the mission to create a better-tasting energy bar was accomplished.  Thanks, Mom!

Today, we still want to make things better. Our food.  Our company.  Even our planet.

We'll keep working on it.

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