ClifBar and Company started on a bike ride. Our founder, Gary, took a bite of another energy bar and thought to himself: "I could make a better bar than this."
Two years later, after countless hours in Mom's kitchen, the Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!
Today, we still want to make things better. Our food. Our company. Even our planet.
We'll keep working on it.