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H. J. Heinz Company today is an enterprise involving more than 38,600 people in over 200 major locations worldwide, with leading brands on six continents. Heinz brand names — such as Weight Watchers, SmartOnes, StarKist, Ore-Ida, 9-Lives, Kibbles ’n Bits, Linda McCartney, Boston Market, Orlando, Farley’s, Wattie’s, Olivine, Plasmon and Guloso — appear on more than 5,700 different products here and abroad.
Heinz President and CEO William R. Johnson has given this dynamic 130-year-old company a stronger focus and a new vision for growth. Heinz managers in every discipline continually study every practice and assess every opportunity. The result is a new strategy, using global category management to propel the growth of Heinz’s core categories throughout its key markets of the U.S., Canada, the U.K., Italy, Australia and New Zealand and beyond. And from this solid base, Heinz will reach new heights throughout the rest of the world. The company has 150 number-one and number-two brands worldwide — many of them with the Heinz name.
With this foundation, Heinz has the focus, the scale and the brand power to be a major force beyond its core categories in such promising markets as Japan, India, Indonesia, Poland, the Philippines and China. Today, Heinz brands are cultural icons to consumers around the world. In each core category, Heinz is the standard for quality, convenience and great taste. It’s one of the world’s great brands, growing 8 percent around the globe and at double-digit rates in some countries.
